Product-Market Fit

How good is the fit between your medical device(s) and Canadian market requirements?  

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Using real market insights, we will help you ascertain the nature and degree of fit between your medical device(s) and Canadian customer and market requirements. We will answer important questions such as:  

  • What are the key requirements of various Canadian customer segments?

  • What is the Canadian customer feedback for your medical device(s)? 

  • What strengths do Canadian customers perceive in your medical device(s)? What areas of improvement? 

  • How well do your medical devices match up with the Canadian customer & market requirements? 

  • How well do your competitors’ medical devices match up with the Canadian customer & market requirements?    

Should you enter the Canadian MD&D market?