Market Opportunity Assessment 

The main objective of this module is to help our clients assess the Canadian market opportunity for total market potential, market attractiveness, and the fit between their medical device(s) and market requirements.

Consulting services available within this module are:

  • Canadian Business Case

  • Product-Market Fit


Canadian Business Case

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How real and attractive is the Canadian market for your medical device(s)? What’s the business case?

We will develop a custom business case specific to your medical device(s) market in Canada and answer important questions such as:  

  • Is the market opportunity real? 

  • How big is the Canadian market for your specific medical device(s)?

  • What is the expected market growth trend? 

  • Which potential customer segments are available? Which ones should you target?  

  • Who are your key competitors in Canadian market?  

  • How can your company win in the Canadian market?

  • How profitable is the market going to be for your company?   


Product-Market Fit

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How good is the fit between your medical device(s) and Canadian market requirements?  

Using real market insights, we will help you ascertain the nature and degree of fit between your medical device(s) and Canadian customer and market requirements. We will answer important questions such as:  

  • What are the key requirements of various Canadian customer segments?

  • What is the Canadian customer feedback for your medical device(s)? 

  • What strengths do Canadian customers perceive in your medical device(s)? What areas of improvement? 

  • How well do your medical devices match up with the Canadian customer & market requirements? 

  • How well do your competitors’ medical devices match up with the Canadian customer & market requirements?