Commercial Operations Excellence

Are your commercial operations and business processes optimized to maximize sales, profits, and service levels while minimizing costs?  

The main objective of this module is to help our clients access our MD&D business process excellence expertise to:

  • Maximize sales, profits, and service levels

  • Minimize costs 

Consulting services available within this module are:

Development or optimization of business processes for

  • Marketing and sales leads management

  • Marketing automation

  • Sales force automation

  • Customer relationship management (CRM) automation

Marketing and Sales Leads Management  

We help our clients accomplish the following:

  • No leaky bucket! i.e. 

    • Ensure the marketing and sales leads being created are properly captured, tracked, qualified, quantified, nurtured, and eventually closed to the maximum possible extent

    • New revenue gets added and the sales opportunities don’t fall through the cracks   

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Marketing Automation

Are you looking to expand your marketing team’s capacity without adding new head count? 

Would you be interested in empowering your marketing team to focus on the most strategic and revenue driving actions by reducing or eliminating mundane, repetitive time-consuming tasks? 

We help our clients automate their marketing workflow and processes to the maximum extent possible so that their marketing teams can focus on strategic actions that drive revenue and market share growth. We help with all aspects of marketing automation e.g. 

  • Map current marketing workflows

  • Identify areas that can be automated/ made more efficient 

  • Create future state of marketing workflows 

  • Help the clients select an appropriate market automation software package based on their specific needs, budgets, and timelines

  • Help the clients to implement and go live with their chosen market automation solutions 

Sales Force Automation 

For a majority of medical device manufacturers, their sales team is one of their most prized and expensive resources. Ideally, a MD&D sales force should be spending its time predominantly hunting and closing new deals. However, in reality lot of time gets wasted in putting out fires, managing customer logistics, producing reports etc. thus significantly reducing the actual selling time. 

We help our clients plan for, identify, and implement sales force automation tools appropriate for their needs, organization structure, budget, and timelines. We help with all aspects of sales force automation e.g. 

  • Map current sales workflows

  • Identify areas that can be automated/ made more efficient 

  • Create future state of sales workflows 

  • Help the clients select an appropriate sales force automation software package based on their specific needs, budgets, and timelines

  • Help the clients to implement and go live with their chosen sales force automation solutions   

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Customer Relationship Management (CRM) Automation  

Most businesses know intuitively that to be successful, they need to place customers in the centre of everything they do. However, this is easier said than done in practice. There are several Customer Relationship Management (CRM) Automation software solutions available but it can be a complex, convoluted endeavor to select and implement a solution that is the right fit for the clients’ specific business operations. 

We help our clients plan for, identify, and implement CRM automation tools appropriate for their needs, organization structure, budget, and timelines. We help with all aspects of CRM automation e.g. 

  • Map current customer workflows

  • Identify areas that can be automated/ made more efficient 

  • Create future state of customer workflows 

  • Help the clients select an appropriate CRM automation software package based on their specific needs, budgets, and timelines

  • Help the clients to implement and go live with their chosen CRM automation solutions