Pricing Excellence

The main objective of this module is to help our clients identify the ‘Canadian Pricing Sweet Spot’ and optimize ‘Ongoing Pricing Management Operations’ to make sure no money is left on the table.    

At what price do you optimize your sales, profits, and market share in Canada? What should be your pricing strategy?

How do you optimize your pricing on an ongoing basis?   

We have real world experience helping Fortune 500 as well as start-up medical device companies realize millions of dollars in pricing project benefits. We can do the same for you! 

Consulting services available within this module are:

  • Canadian Pricing Market Research

  • Canadian Pricing Strategy Development

  • Ongoing Pricing Management Operations Optimization

Canadian pricing, market, and procurement landscapes are intricate and quite unique with a plethora of factors to consider e.g. Canadian value consumption chain, market access, reimbursement, provincial and federal differences, procurement rules, competitive factors etc. The stakeholders and market drivers can be complex and different in our market. 

Canadian Pricing Market Research

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We help you obtain invaluable market insights to inform your Canadian pricing strategy e.g.

  • Clinical and economic value being driven by your medical devices

  • Canadian customer pricing considerations

  • Canadian competition pricing dynamics etc. 

Canadian Pricing Strategy Development

We help you develop an optimized Canadian pricing strategy that is: 

  • Informed by actual Canadian pricing and market insights

  • Designed to optimize your sales, profits, and market share 

Ongoing Pricing Management Operations Optimization

Quite often businesses find it challenging to manage and optimize their prices on an ongoing basis to reflect dynamic changes in their market, economic, policy, and competitive environments to name a few. Through our industry standard and proprietary price optimization techniques, team expertise, and market insights, we have experience helping medical device manufacturers of all sizes with ongoing pricing management for both mature and new products in Canada. We can do the same for you!   


Make sure that no money is left on the table by optimizing your pricing for the Canadian market conditions.